What You'll Need
- Access to your website's HTML
- Basic understanding of HTML
- A website with reviews or ratings
Step 1: Choose Your Rating Type
There are several types of schemas you can use:
- Product reviews
- Aggregate ratings
- Local business reviews
- Recipe ratings
For this tutorial, we'll focus on aggregate ratings, which work for most websites.
Step 2: Add Schema Markup
Add this code to the <head> section of your webpage:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Your Product or Service Name",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "100",
"reviewCount": "89",
"bestRating": "5",
"worstRating": "1"
}
}
</script>
Step 3: Customize the Values
Replace these fields with your actual data:
- "name": Your product or service name
- "ratingValue": Average rating (between 1-5)
- "ratingCount": Total number of ratings
- "reviewCount": Total number of written reviews
Step 4: Test Your Implementation
- Visit Google's Rich Results Test tool (https://search.google.com/test/rich-results)
- Enter your URL or paste your code
- Check for any errors or warnings
- Fix any issues that appear
Step 5: Additional Tips
- Keep your ratings honest and up-to-date
- Only use schema markup for pages that actually have reviews
- Make sure the ratings are visible on your webpage
- Consider using different schema types for different pages
Common Mistakes to Avoid
- Don't use fake ratings
- Don't add ratings to pages without visible reviews
- Don't forget to update the schema when ratings change
- Don't use incorrect schema types
That's it! Remember that it might take a few weeks for Google to start showing your star ratings in search results. Keep monitoring your implementation using Google Search Console.
